But what’s best about the whole thing is Twitter using its uniqueness to try breaking into a completely new market. It really looks like Twitter is finally on to something. ![]() Content providers value social platforms a lot these days because it drives engagement. Apple TV owners also get a bonus in the form of premium content.įor Twitter, this is a great new way to sign on more users while also earning advertising revenue in the process. So you can read all the related tweets and if you have a Twitter account, you can also take part in the conversation. There are two things that distinguish Twitter from Cable TV: first, the Twitter service is free/ad-supported and you don’t even need a Twitter account to watch and second, Twitter offers a split screen with the main video on the left side and the relevant tweets on the right. Therefore there is limited scope for any other players to get in.īut Twitter has now launched apps for AAPL TV, Amazon AMZN Fire TV and Microsoft’s MSFT Xbox One that will allow users to stream all the content on Twitter, including live streams of 10 NFL Thursday Night Football games (starting yesterday, Twitter outbid Amazon for this so it’s likely not too profitable), as well as content from Major League Baseball (MLB), National Basketball Association (NBA), Pac 12 Networks, Campus Insiders, Cheddar and Bloomberg News. But sports rights don’t come easy TV rights to major sports events have already been sold to CBS Corp., Comcast Corp.’s NBCUniversal, Fox, Turner Sports and ESPN. Getting the rights to streaming those sports events is a good idea. But this also means that Twitter already has a fairly good idea about what people are watching and what they engage with the most. Twitter fan followings of ESPN’s Adam Schefter and Matthew Berry, or even Darren Rovell (ESPN business reporter) to name just a few, provides evidence of this fact. Twitter is already one of the best places to get the latest on sports. ![]() And that’s why sports seems like a really good idea because it marries entertainment to news. So the best strategy for expansion would be to pursue something that is also somehow newsy. It’s also the place where we get the latest on what’s being said about news. Twitter TWTR is the place where most news breaks. But the law doesn’t provide for a situation where an over-the-top (OTT) provider such as Netflix is incorporated into the cable TV service. On the other hand, Liberty may have been allowed to legally stream its own IP TV service as this would increase competition, but it isn’t allowed to give preference to a service such as Netflix. So Netflix can’t enter into a special deal with cable TV operators so its service gets preferential treatment on bandwidth. law, Netflix is bound by the Open Internet Order that propounds net neutrality but makes a specific exception in case of IP-enabled TV. So cable TV operators will increasingly try to incorporate these services into theirs. The ground reality is that cable TV is going away and streaming services are taking over. While the details of the deal aren’t available, the two companies must have some revenue sharing arrangement from Liberty customers signing up for Netflix. Accordingly, Liberty will be rolling out an app that will make Netflix available to its customers as another channel. So last week, it entered into an agreement with Liberty Global (LBTYA) to stream content to Liberty’s 29 million customers across 30 countries. Netflix NFLX is determined to grow its subscribers and it isn’t averse to exploiting legal grey areas. Here is a look at recent events in the emerging video streaming market: So there is still a very long way to go before any kind of crossover point is reached. In 2016, the estimated average time spent per day is 1.08 hours for digital video compared to 4.05 hours for TV. ![]() ![]() Of these, video is the only category that will grow throughout the period on both desktop and mobile platforms. The number and variety of mobile devices and availability of on-demand services from content providers have ensured that the trend continues.Ī June 2016 report from eMarketer suggests that while time spent on online activity will continue to increase between 20, consumer time will increasingly be split between radio, social networks, video and other. The time we spend on offline media consumption continues to shrink as online consumption takes over.
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